About Poised Bridal

Immediately upon entering Poised Bridal Couture, brides will notice a difference! Some say it has a "romantic chic" feel, with the glorious scent of "Poised"- a mixture of tuberose and citrus fragrance! The fresh flowers and the perfect tempo of violin playing in the background creates an awesome, balanced ambiance that swoops you right in! #PoisedExperience. 



Nancy Velazquez, owner

Is passionate about the details; Nancy creates an environment like none other. Her vision is clear...for brides to feel warm and welcome the minute they walk through the door. From the hand-picked music to the fresh floral arrangements scattered around the store, and featuring her famous private scent "Poised" , no detail is missed! Because bridal gown shopping is such an intimate experience, service is her focus.  Brides and their families are not just clients, they become friends. Her attention to servicing poised brides is her daily mission to ensure their experience is the best. The poised bridal collection of gowns is where Nancy works her magic. The collection is curated & specific to Nancy's discerning eye. She's very passionate about providing the best designs form the world's best designers. Nancy is the mother to three amazing children. She's been married for 25 years to her patient, supportive, inspiring husband. She is grateful for every day she can serve the brides of Poised Bridal. XO Many of her brides call her " #TheFairyGownMother "

Photo of the Private Suites

Private Suites

You will enjoy your own private bridal suite with plentiful seating and mirrors so that you can privately enjoy your experience with friends and family. Poised Bridal carries only the finest bridal couture designer gowns that undoubtedly become an heirloom. We look forward to being an integral part of your bridal journey. By appointment only.

Photo of the Our Team

Our Team

Our consultants are here for you: To make your bridal gown experience easy, stress-free, and a day you will never forget. Your personal bridal consultant will greet you by name with a warm smile and usher you through the process of making the most important garment purchase of your life. 

Photo of the our bridal salon in the Edingburg, Texas

Edingburg, Texas

Our bridal salon is located in downtown Edinburg TX, surrounded by the best wedding industry vendors (RGV Wedding District) local shopping, and fine dining.